Use the Conversion Suite to uncover what’s broken, what’s working, and what to test next, so your analytics stops lying and your growth gets predictable.
Growth Tier
Is your GA4 setup secretly broken? This audit template shows you exactly where your data is misfiring, so you can fix gaps before wasting time in reports.
Premium
Fix hidden tracking issues before they tank your insights. Run a fast, API-powered scan of your GTM setup. Spot broken tags, messy triggers, and missing events without needing dev support.
Premium
Find out what’s really working and what’s just wasting budget. Instantly pull performance snapshots and get AI-powered ideas to improve ROAS. No guesswork. No fluff.
Basic
Consistent campaign tracking = accurate attribution. Quickly build clean UTM links your entire team can copy and paste, so paid, email, and social don’t mix in your reports.
Basic
Write the queries you wish GA4 could answer. Build common GA4 queries fast, even if you’re not a SQL expert. Ideal for marketers who want answers, not syntax errors.
Premium
Your data might be lying. These queries will tell you. Instantly detect broken events, misfiring parameters, or sample-bloated reports, so you stop making high-stakes decisions on junk data.
Growth Tier
Add a drop-in, compliant cookie banner in seconds. No bulky plugins. No dev time. Fully customisable and ready to work with your consent setup.
Basic
Track what really happens on your site. Paste your site’s dataLayer and see what’s missing, malformed, or overcomplicated. So you can clean up tracking and unlock advanced setups.
Basic
Launch quick A/B tests without platform bloat. Perfect for validating ideas or running low-budget experiments, no expensive software needed.
Growth Tier
Fix conversion killers your analytics missed. Surface rage clicks, broken forms, 404s and JS errors that drive users away. Prioritise fixes that directly improve user experience and revenue.
Premium
Out of test ideas? Not anymore. Get high-impact CRO tests tailored to your product, audience, and goals. Whether you need more signups, purchases or clicks, this tool delivers direction, fast.
Basic
Know what worked, how well, and if it was real. Paste your A/B test results to get confidence levels, revenue impact, and whether it’s worth rolling out.
Basic
Understand what your customers are feeling.Analyse survey or review text inside Google Sheets using real sentiment and emotional tone scoring.
Basic
Collect in-the-moment insight from real users. Lightweight widget you can drop into GTM. Capture friction, confusion, and UX issues as they happen.
“We used the GA4 + BigQuery tools to find a broken parameter inflating traffic by 23%. Fixing it changed how we evaluated all our paid campaigns. We saved £18k/month within 4 weeks..”
- Tim Edwards, Marketing Director
Net Impression is a UK-based analytics consultancy, specialising in advanced GA4, GTM, BigQuery, and conversion rate optimisation for agencies and growth teams.