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We help product and marketing teams track the right events, uncover user behaviour, and turn Firebase data into real insights - so you can grow faster, fix bottlenecks, and make confident decisions.
Firebase is powerful: but only if you know how to use it properly. Here’s where most teams hit a wall.
Most setups rely only on Firebase’s automatic events. That means you’re missing 80% of the story.
There’s no clear plan for custom events, naming conventions, or tracking user intent through funnels.
Without exporting your data, you're stuck in Firebase’s UI — no real insights, no long-term analysis.
You’re collecting events but not connecting them to lifecycle stages or user churn indicators.
Firebase Analytics is purpose-built for mobile. Here's how it captures, processes, and helps you act on real-time app data across iOS, Android, and hybrid apps.
Firebase Analytics captures everything as events, no more rigid session structures. From screen_view to add_to_cart, every user interaction is tracked for maximum flexibility.
Unlike GA4, Firebase Analytics runs natively through lightweight SDKs that integrate directly into your app code, giving you accurate mobile performance metrics with minimal latency.
You can enrich each user session with custom properties like plan type, region, or subscription status, then build real-time audiences and funnel reports around them.
Firebase connects to BigQuery to give you access to raw, unsampled event data, critical for retention analysis, churn modelling, and LTV tracking.
Firebase comes with prebuilt cohort reports, retention tracking, and funnel visualisation, so you can measure activation, engagement, and conversion without custom dashboards.
Want to make the most of Firebase? Talk to a Firebase Analytics consultant.
We go beyond basic configuration. Our Firebase Analytics consulting process is built to give you clean, reliable app data you can act on, across Android, iOS, and web.
We define a custom event naming strategy aligned to your product goals, user flows, and app lifecycle, with consistent parameters across platforms.
We connect Firebase to GA4 and BigQuery to unify app + web data, enable raw SQL queries, and unlock unsampled analytics.
We deploy the Firebase SDKs with platform-specific events, screen views, and user properties for true mobile attribution.
We implement cohort tracking, funnel steps, churn signals, and conversion milestones to surface high-value user behaviours.
We configure consent mode, user opt-in flows, and data redaction logic to keep Firebase tracking compliant in the EU and beyond.
We build real-time dashboards in Looker Studio or your BI tool of choice, focused on insights, not vanity metrics.
Want a Firebase Analytics setup you can actually trust? Book a strategy session.
Here’s how we improved app data accuracy, user retention, and in-app revenue, across Android, iOS, and cross-platform apps.
For a fintech app, we rebuilt the Firebase event schema to track onboarding screen exits. Removing friction screens led to a 43% drop in user abandonment.
A mobile health app used our Firebase lifecycle reports to spot churn triggers. UX changes to push notifications improved 30-day retention by 28%.
For a gaming client, we used BigQuery + Firebase to predict monetisation windows and deliver timed promo offers, increasing in-app purchase revenue by 37%.
Want Firebase results like these? See what we can do for your app.
Still got questions? Here’s what founders, dev teams, and marketers ask us most about Firebase Analytics setup, tracking, and strategy.
Firebase works without BigQuery, but without raw event data, you lose access to advanced queries, cohort retention, LTV reporting, and custom funnels. We strongly recommend connecting Firebase to BigQuery for serious app analytics.
Firebase Analytics is mobile-first and built into your iOS and Android apps. GA4 can connect to Firebase for web + app tracking, but lacks native SDK capabilities. A Firebase consultant should help unify both in a shared reporting strategy.
Yes, using the Firebase SDK, you can track custom events across both platforms. But tracking must be planned and coded properly to align with your business goals and UX flow. That’s where a tracking strategy makes all the difference.
Out of the box? No. But it can be made GDPR compliant by configuring user consent (via GTM or SDK), anonymising IPs, disabling ad features, and ensuring data subject controls are enforced. We help clients implement compliant setups globally.
Whether you're just starting out or looking to scale your Firebase Analytics setup, these free resources can help.
Whether your tracking is half-working, completely broken, or just underused. We’ll help you fix it fast. We work with app teams across Android, iOS, and web to turn messy data into meaningful growth insights.
Book a Free Firebase Strategy CallJust an honest look at your setup and what it’ll take to fix it.
Net Impression is a UK-based analytics consultancy, specialising in advanced GA4, GTM, BigQuery, and conversion rate optimisation for agencies and growth teams.
