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Make your data work harder. We help teams get past GA4’s limitations and unlock powerful, custom insights using BigQuery - the ultimate analytics power combo.
Most teams *think* they’re using GA4 and BigQuery properly. They’ve connected the data stream, maybe even poked around in a dashboard. But under the surface? It’s chaos:
You don’t need more tutorials. You need someone who’s fought in the trenches of GA4 and BigQuery and can *actually fix* what’s broken.
You’ve watched the videos. Read the blogs. Followed the ‘experts’ on LinkedIn. But GA4 and BigQuery still feel like black boxes, especially when:
Different teams report different numbers. Nobody agrees on what "conversion" means. Your dashboards raise more questions than answers.
Query costs climbing. Performance lagging. Data that’s meant to help decision-making is now a liability.
Events firing, but nobody can explain what they mean or why they’re there. You’re tracking noise, not strategy.
You don’t want a course. You want clarity. Fast fixes. Strategic decisions backed by clean, aligned data.
That’s when you bring in a consultant who doesn’t just know the tools but knows what to do *when the numbers don’t make sense*.
Every session, every fix, every dataset review is aimed at one thing: helping you make better decisions, faster. Here’s what we bring to the table:
We audit and fix your GA4 events to ensure they map to real user behaviour and business goals, no more “what does this event mean?” confusion.
From schema design to partitioning and cost control, we help you structure your GA4 exports to scale without burning cash.
Build lookalike models, LTV forecasts, churn prediction, or just cut through attribution chaos, using your actual data.
We turn technical insights into boardroom-ready reporting. No jargon. No bloat. Just insights that drive action.
We make sure your GA4 + BigQuery setup respects GDPR, cookie consent, and avoids legal landmines. No stress, no guesswork.
From scheduled queries to API integrations, we future-proof your data flow so you can move faster without reengineering every quarter.
This isn’t theory. Here’s how our consulting has helped brands go from fragmented data to focused growth:
Helped a DTC fashion brand align GA4, BigQuery, and Meta Ads to reduce CAC by 18% and defend spend in board meetings with confidence.
Used pathing queries on GA4 BigQuery exports to uncover a 3-step journey killing mobile conversions, leading to a 14% uplift post-fix.
Diagnosed broken event duplication from GTM and Shopify, rebuilt server-side tracking, slashed event spam, and cleaned reporting overnight.
Enabled a subscription business to identify high-value cohorts and shift ad spend to channels with the highest projected revenue per user.
Want specifics? We’ll show you exactly how these results were achieved in your discovery call.
Just clear actions that turn broken tracking and vague metrics into business clarity.
This isn’t a long-term retainer. It’s high-impact intervention. When we’re done, your team’s sharper, your tracking’s cleaner, and your dashboards actually tell the truth.
Want a taste of what clean data can do? Our free GA4 BigQuery Query Generator lets you create custom SQL queries without needing to write a single line of code.
Choose dimensions, metrics, and filters. We auto-generate the SQL so you can test hypotheses in minutes, not days.
Custom-tailored to growth teams, generate queries for funnel drop-off, campaign performance, repeat purchase rate, and more.
No login required. Built by consultants who actually use this stuff.
It’s not enough to track users. You need data that wins arguments. Data that gets budget signed off. Data that *protects you.*
We help teams automate executive dashboards that surface the *real levers* cohort LTV, channel payback, attribution trends, and more.
Our watchdog scripts flag drops in sessions, revenue, or conversion rate, by source, platform, or campaign. No more ‘we didn’t notice until QBR’.
We track real-world user friction; drop-off flows, form rage, device mismatches and turn it into roadmap fuel for dev and product teams.
Simplified, evidence-backed attribution models that finally answer the question: “Where do we spend more, and what do we cut?”
Your C-suite doesn’t care how GA4 works. They care what to do next. That’s what we deliver.
You’ve got questions. Good ones. Here's what we get asked the most.
If you're doing basic reporting, maybe not. But if you want raw event-level access, faster dashboards, or advanced segmentation? BigQuery is non-negotiable. It’s GA4’s secret weapon if you know how to use it.
Only if it’s misconfigured. We’ve seen teams spend £3K/month on useless queries. We build query templates, partitions, and filters that keep costs low and value high.
Yes. We translate your tagged setup into a clean event schema. Then we map every tracked action to real business outcomes, so your team knows what’s happening and why.
Usually: Read-only GA4 + GTM access, BigQuery viewer permissions, and access to your Looker Studio dashboards (if relevant). We’ll guide you through safe, limited access setup.
Most fixes happen in 1-2 weeks. Larger setups with BigQuery modelling, consent mode logic, or ecom schemas take 3–5 weeks. If you're in a rush we can move faster.
GA4 and BigQuery should give you clarity and not confusion. If your reporting feels broken, your costs are rising, or your team’s flying blind… it's time to fix it.
Book Your Free Diagnostic Call →No sales pitch. No spam. Just 20 minutes of straight answers on whether we can help.
Net Impression is a UK-based analytics consultancy, specialising in advanced GA4, GTM, BigQuery, and conversion rate optimisation for agencies and growth teams.
