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Shopify’s built-in tracking often falls short - missing events, duplicating conversions, or breaking when you install new apps. We fix that. We help brands implement clean, accurate GA4 setups with full ecommerce tracking, tag management, and ad platform integration - all aligned with GDPR compliance and growth goals.
Sound familiar? We fix all of this and more, with a Shopify native GA4 tracking architecture built for growth.
Need server-side GA4, BigQuery export, or multi-store setups? We offer that too, just ask.
No more guessing. No more blind spots. With our setup, your data tells the truth and you can actually act on it.
We review your existing GA4, GTM, and Shopify dataLayer setup to identify gaps, broken tags, and misfired events. If you’ve already got a mess, we’ll find it.
We tailor an event plan based on your store type, theme, and KPIs, covering product views, cart actions, checkout stages, and purchase events (with item-level detail).
We deploy a modular GTM setup, clean, named, organised. All tags tested across common Shopify themes (yes, including ReCharge, CartDrawer, and SlideCart).
We run full end-to-end testing using Tag Assistant, GA4 DebugView, and test transactions. No assumptions. No partial data. Every tag must fire or it doesn't ship.
We launch with a Looker Studio dashboard or GA4 exploration templates, so your team can actually use the data. Optional BigQuery setup available.
You get documentation, event maps, and 2 weeks of post-launch support. Because even the best setups need backup when campaigns go live.
From broken Shopify Plus checkout tracking to GA4 setups showing £0 revenue, we’ve rebuilt systems others gave up on. And we can prove it.
We don’t just “install GA4.” We make sure it feeds CRO decisions, ad platforms, and business KPIs. This is analytics built for growth.
We write clean, modular GTM setups that your devs won’t hate. Structured, documented, and built to scale. No messy hacks. No vendor lock-in.
Used by fast-scaling Shopify brands across Europe and the UK. Trusted by teams who can’t afford bad data.
Yes, Shopify Analytics is fine for top-line numbers. GA4 shows customer behavior, attribution, checkout drop-off, and lifetime value tracking. You don’t get that from Shopify’s built-in reports.
Yes, if you want custom tracking, real support, and BigQuery/Looker integration. Those tools are great plug-and-play options, but they break with custom themes and can’t handle advanced setups.
Yes. We support Recharge, CartHook, OneClickUpsell, SlideCart, and other common post-purchase apps, as long as we have access to test the flow.
Great. We’ll audit it first, then either patch the gaps or rebuild it properly. Most Shopify GA4 installs we see are 60–80% broken. You don’t need to start over, but you do need to fix what’s wrong.
1-2 weeks. Faster if you’ve got dev access ready. We’ve launched clean GA4 setups in under 3 days for high-priority eCommerce teams during campaign season.
Yes. Server-side via GTM SS + GA4. BigQuery export and modeling available for LTV, attribution, and audience segmentation. Just tell us your goals and we’ll map the stack.
Whether you're migrating from Universal Analytics, patching up a broken GA4 install, or scaling a Shopify Plus store, your data needs to be right.
We’ll audit your setup, fix what’s broken, and build reporting that doesn’t lie.
Or email us directly: chris.walton@netimpression.co.uk
Net Impression is a UK-based analytics consultancy, specialising in advanced GA4, GTM, BigQuery, and conversion rate optimisation for agencies and growth teams.
