GA4 + Shopify Setup Services

Track Every Step of the Customer Journey on Shopify with GA4

Out-of-the-box Shopify tracking doesn’t give you the full picture - and misfires can cost you real revenue. We help ecommerce brands implement fully customised GA4 setups that capture every key event, integrate with ad platforms, and deliver clean data you can actually use. Whether you’re on standard Shopify, Plus, or headless, we’ll make sure your tracking works the way your business does.

What’s Included in Our Setup

📦 GA4 Ecommerce Events

• View item, add to cart, begin checkout, purchase
• Variant tracking, quantity, coupons, and refunds
• Custom metrics like shipping method, payment method, fulfilment type

🧰 GTM Integration for Shopify

• Data layer validation (Shopify 2.0, Plus, or headless)
• Tag configuration with consent support
• Debugging tools and full QA

📈 Pixel & Conversion Tracking

• Meta Pixel, TikTok Pixel, and Google Ads setup
• Deduplication via GTM and Conversion API
• Cross-channel event matching with GA4

🔐 GDPR & Consent Mode

• Cookie consent tools integrated into GTM
• Tags fire only after consent
• Configured for region-based logic (e.g. EEA users)

Why It Matters

• Shopify's default GA4 integration is limited
• Misconfigured tracking leads to false reports
• Clean tracking fuels better ad performance, reporting, and decisions

Platforms We Support

• Shopify
• Shopify Plus
• Headless Shopify (Hydrogen, custom builds)

We’ll adapt your setup to the tech stack, theme customisation, and marketing platforms you’re using.

Why Net Impression?

• 🧠 Trusted by ecommerce brands and CRO teams
• 🛠️ Deep GA4, GTM, and BigQuery experience
• 🔁 Available for setup + monthly support
• 🧪 Tools to test every tag, pixel, and event

Related Tools & Resources

Let’s Track Shopify Properly

• 📅 Book a GA4 + Shopify audit
• 💬 Send us your store URL and we’ll review it
• 🧪 Run the GTM audit tool

Who We Work With

Ecommerce brands - Understand product performance, optimise checkout flows, and track purchase behaviour.
Marketing teams - See what campaigns are really driving conversions across channels.
Agencies - Get audit-ready setups and white-label dashboards you can use with your clients.
Founders & Analysts - Go beyond surface metrics with event-level tracking and BigQuery exports.

Based in the UK, Trusted Globally

We’re based in Manchester and work with businesses across London, Leeds, Bristol, Edinburgh - as well as teams in Europe and the U.S. Remote, reliable, and results-driven.

Frequently Asked Questions

How much does a GA4 + Shopify setup cost?
Standard setups start from £600. This includes full ecommerce event tracking, GTM integration, consent mode, and ad pixel configuration. More complex setups (like Shopify Plus or headless builds) may vary - we’ll provide a fixed quote after a short discovery call.

Can’t I just use Shopify’s native GA4 integration?
You can - but it’s limited. It often misses key events, lacks customisation, and doesn’t integrate well with Consent Mode or server-side tagging. We offer a much more robust and futureproof setup.

Do you support Shopify Plus or headless setups?
Yes. We work with Shopify Plus stores and headless builds (like Hydrogen or custom frameworks). We’ll adapt your data layer and tag configuration to your tech stack.

Will this help with Meta Pixel and Google Ads tracking too?
Absolutely. We configure these within GTM alongside GA4. We’ll also set up Conversion API and deduplication to improve ad accuracy and ROAS.

Do you ensure the setup is GDPR-compliant?
Yes - we integrate Consent Mode and your cookie banner/CMP into the tracking setup. Tags only fire once consent is given, and we test it across regions.

Do you offer ongoing support after setup?
We do. Some clients prefer a one-off handover with documentation, while others choose monthly support or retainer options for testing, debugging, and reporting.

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