Conversion Rate Optimisation

Data-driven experiments and UX insights to systematically lift your key metrics.

CRO

Why Rigorous CRO Is Essential

Without a structured experimentation program and deep user understanding, you’re leaving revenue on the table. We combine UX research, statistical rigour, and personalisation to optimise every stage of the funnel and maximise ROI.

+63% Increased Satisfaction

We do not just optimise for clicks, we optimise for customer happiness. Our data-driven experiments have consistently lifted user satisfaction by over 60 percent, turning browsers into loyal customers.

40% Win Rate

With a test win rate nearly double the industry average, we do not guess, we deliver. Every experiment is a strategic move towards better conversions and stronger results.

100+ Tests Complete

Battle-tested across more than 100 experiments, our CRO approach is not theory, it is proven practice. We know what works, what does not, and how to find winning ideas faster.

Key Deliverables

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UX & Heuristic Audits

In-depth reviews of your user flows, landing pages and checkout to uncover friction points and usability gaps.

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A/B & Multivariate Testing

End-to-end test setup in Optimizely, VWO or Google Optimize. Covering variant creation, traffic allocation and segmentation.

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Heatmaps & Session Recordings

Visual and behavioural analyses using tools like Hotjar or FullStory to validate hypotheses and surface micro-interactions.

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Personalisation & Segmentation

Tailored content and offers based on user attributes, behavior and traffic source to boost relevance and engagement.

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Test Roadmap & Reporting

Prioritised experimentation plan with clear success metrics, plus weekly/monthly reports detailing wins and next steps.

Our CRO Process

Client Success Stories

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"Chris was able to translate very complex technical insights and results into easily understandable words. At WorldRemit he worked tirelessly until the required outcomes were achieved. I can strongly recommend Chris for any work in digital analytics and conversion rate optimisation."

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Athanasios Dimisioris

Senior Business Performance Manager, World Remit

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"Chris is one of the brightest and most capable people I’ve worked with. He’s a genius at all aspects of analytics, from GA4 and GTM to Adobe and Big Query. Chris is a great guy to work with and I strongly recommend him."

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Rob Frische

Director, Resin Marketing UK

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β€œWe brought in the team to help make sense of our analytics and improve our conversion rates. They didn’t just give us reports, they helped us understand what was actually happening on our site and what to do about it. Within weeks we were seeing clearer insights and better results from our campaigns. Highly recommend if you want to make data actually work for you.”

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Calum McCluckie

Founder, Ignite

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Not sure where to start?

Whether you need to fix your tracking, improve your reporting, or run better experiments, we help businesses of all sizes turn analytics and CRO into a real growth engine. Get in touch to see how better data and faster testing can accelerate your results.
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