Comprehensive training programs designed to bridge skill gaps and empower your team with practical analytics knowledge. From GA4 fundamentals to advanced data analysis.
We focus on practical, relevant training that addresses real business needs rather than just technical features.
We start by understanding your teamβs actual challenges and skill gaps, not just whatβs technically possible.
Hands-on training with real examples, proper testing methods, and actionable takeaways you can implement immediately.
We go at the right pace for your team, building from fundamentals to advanced concepts as confidence grows.
Supporting ambitious brands
Comprehensive curriculum covering everything from basic understanding to advanced implementation and strategy.
Weβll start by figuring out what your team actually needs. Is there a confidence gap with the tools? Are you collecting data that supports real business decisions?
Weβll break down how GA4 works, how to set it up properly, and give you a guided intro to BigQuery and structured data exports.
Weβll show how to build a strong data layer, test it, and query it in BigQuery using SQL.
How to build reports in GA4 (especially Explorations), work with raw event data, and visualise it using Looker Studio or BigQuery.
What data can you legally collect? Weβll review GDPR, region-based settings, and how to stay compliant without losing value.
How to present your data clearly using Looker Studio, Power BI, or any tool your team prefers. With clarity for stakeholders.
Overlay Hotjar, Clarity, or feedback tools onto your GA4 data to connect real user behaviour with numbers.
What should you track each quarter? Build a data strategy aligned with your goals, not Googleβs defaults.
"Chris worked with me during a crucial GA4 and BigQuery implementation. He was instrumental in helping me upskill, understand the GA4 schema in BigQuery, and build useful dashboards. His ability to explain complex concepts in a clear and even non-technical way is impressive. Chris is highly skilled in SQL, GA4, BigQuery, and GTM, and heβs great at empowering others by sharing best practices. I highly recommend his expertise and collaborative approach."
Ready to transform your business with data-driven insights? Let's discuss how we can help you achieve your goals.
Net Impression is a UK-based analytics consultancy, specialising in advanced GA4, GTM, BigQuery, and conversion rate optimisation for agencies and growth teams.