Data-driven experiments and UX insights to systematically lift your key metrics.
This isn’t a boring run-through of menus and metrics. If you book training with me, we’ll go through exactly what you and your team need. Whether that’s understanding how GA4 works under the hood, setting up clean tracking in GTM, or pulling real insights from BigQuery using SQL. I’ll tailor the sessions to your setup and skill level, and we’ll go hands-on so you actually get value from your tools. We’ll keep things practical, honest, and always open for questions.
We’ll start by figuring out what your team actually needs. Is there a confidence gap with the tools? Are you collecting data that supports real business decisions? Training should be relevant not just technical.
We’ll break down how GA4 works (including how it’s different from Universal Analytics) and how to set it up properly. You’ll also get a guided intro to BigQuery, including the data structure and what it unlocks once your tracking is clean.
If you want to go deeper, we’ll cover how to build a strong data layer using JavaScript, how to test it properly in the browser, and how to query your data with SQL in BigQuery. It’s practical, and we’ll go at the right pace for your team.
How do we actually get insights from GA4? We’ll cover how to build reports in GA4 (especially Explorations), how to work with raw event data in BigQuery, and how to connect that into Looker Studio or other tools.
Not sure if you’re allowed to collect all that data? We’ll talk through how GDPR applies to your site, what to consider when working across regions, and how to make sure your setup is compliant while still useful.
We’ll look at how to present your data clearly in Looker Studio, Power BI, or any dashboard tool you prefer. I’ll show you what a useful report looks like and how to make it actually helpful for the people reading it.
Analytics doesn’t exist in a vacuum, we’ll look at how to connect tools like Hotjar, Microsoft Clarity, or user feedback tools to your GA4 data. You’ll learn how to overlay numbers with real user behaviour to tell a better story.
Once the basics are in place, we’ll focus on what’s next. What should you track next quarter? What does a bulletproof data strategy look like? I’ll help you build a future-ready measurement plan that aligns with your goals, not just Google’s defaults.
"Chris worked with me during a crucial GA4 and BigQuery implementation. He was instrumental in helping me upskill, understand the GA4 schema in BigQuery, and build useful dashboards. His ability to explain complex concepts in a clear and even non-technical way is impressive. Chris is highly skilled in SQL, GA4, BigQuery, and GTM, and he’s great at empowering others by sharing best practices. I highly recommend his expertise and collaborative approach."
Alessandra Castro
Christian Aid, Digital Analyst
Net Impression is a UK-based analytics consultancy, specialising in advanced GA4, GTM, BigQuery, and conversion rate optimisation for agencies and growth teams.