Analytics Training

Comprehensive training programs designed to bridge skill gaps and empower your team with practical analytics knowledge. From GA4 fundamentals to advanced data analysis.

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Our Training Approach

We focus on practical, relevant training that addresses real business needs rather than just technical features.

Needs-Based

We start by understanding your team’s actual challenges and skill gaps, not just what’s technically possible.

Practical

Hands-on training with real examples, proper testing methods, and actionable takeaways you can implement immediately.

Progressive

We go at the right pace for your team, building from fundamentals to advanced concepts as confidence grows.

Supporting ambitious brands

Training Modules

Comprehensive curriculum covering everything from basic understanding to advanced implementation and strategy.

Foundation Analytics Technical Compliance Visualisation Integration Strategy

Foundation

Understanding Skill Gaps & Business Needs

We’ll start by figuring out what your team actually needs. Is there a confidence gap with the tools? Are you collecting data that supports real business decisions?

Analytics

GA4 & BigQuery Fundamentals

We’ll break down how GA4 works, how to set it up properly, and give you a guided intro to BigQuery and structured data exports.

Technical

Coding with JavaScript & SQL

We’ll show how to build a strong data layer, test it, and query it in BigQuery using SQL.

Analytics

Deep Analysis & Reporting

How to build reports in GA4 (especially Explorations), work with raw event data, and visualise it using Looker Studio or BigQuery.

Compliance

Legal & Privacy Considerations

What data can you legally collect? We’ll review GDPR, region-based settings, and how to stay compliant without losing value.

Visualisation

Dashboards & Sharing Data

How to present your data clearly using Looker Studio, Power BI, or any tool your team prefers. With clarity for stakeholders.

Integration

Connecting with UX Tools

Overlay Hotjar, Clarity, or feedback tools onto your GA4 data to connect real user behaviour with numbers.

Strategy

Creating a Measurement Plan

What should you track each quarter? Build a data strategy aligned with your goals, not Google’s defaults.

"Chris worked with me during a crucial GA4 and BigQuery implementation. He was instrumental in helping me upskill, understand the GA4 schema in BigQuery, and build useful dashboards. His ability to explain complex concepts in a clear and even non-technical way is impressive. Chris is highly skilled in SQL, GA4, BigQuery, and GTM, and he’s great at empowering others by sharing best practices. I highly recommend his expertise and collaborative approach."

Alessandra Castro

Christian Aid, Digital Analyst

Get In Touch

Ready to transform your business with data-driven insights? Let's discuss how we can help you achieve your goals.

Email
chris.walton@netimpression.co.uk

Location
Manchester, United Kingdom