This isnβt a boring run-through of menus and metrics. If you book training with me, weβll go through exactly what you and your team need β whether thatβs understanding how GA4 works under the hood, setting up clean tracking in GTM, or pulling real insights from BigQuery using SQL. Iβll tailor the sessions to your setup and skill level, and weβll go hands-on so you actually get value from your tools. Weβll keep things practical, honest, and always open for questions.
Weβll start by figuring out what your team actually needs. Is there a confidence gap with the tools? Are you collecting data that supports real business decisions? Training should be relevant β not just technical.
Weβll break down how GA4 works (including how itβs different from Universal Analytics) and how to set it up properly. Youβll also get a guided intro to BigQuery, including the data structure and what it unlocks once your tracking is clean.
If you want to go deeper, weβll cover how to build a strong data layer using JavaScript, how to test it properly in the browser, and how to query your data with SQL in BigQuery. Itβs practical, and weβll go at the right pace for your team.
How do we actually get insights from GA4? Weβll cover how to build reports in GA4 (especially Explorations), how to work with raw event data in BigQuery, and how to connect that into Looker Studio or other tools.
Not sure if youβre allowed to collect all that data? Weβll talk through how GDPR applies to your site, what to consider when working across regions, and how to make sure your setup is compliant while still useful.
Weβll look at how to present your data clearly in Looker Studio, Power BI, or any dashboard tool you prefer. Iβll show you what a useful report looks like and how to make it actually helpful for the people reading it.
Analytics doesnβt exist in a vacuum β weβll look at how to connect tools like Hotjar, Microsoft Clarity, or user feedback tools to your GA4 data. Youβll learn how to overlay numbers with real user behaviour to tell a better story.
Once the basics are in place, weβll focus on whatβs next. What should you track next quarter? What does a bulletproof data strategy look like? Iβll help you build a future-ready measurement plan that aligns with your goals β not just Googleβs defaults.
"Chris worked with me during a crucial GA4 and BigQuery implementation. He was instrumental in helping me upskill, understand the GA4 schema in BigQuery, and build useful dashboards. His ability to explain complex concepts in a clear and even non-technical way is impressive. Chris is highly skilled in SQL, GA4, BigQuery, and GTM, and heβs great at empowering others by sharing best practices. I highly recommend his expertise and collaborative approach."
Alessandra Castro
Christian Aid, Digital Analyst