Most GA4 setups get wrecked by messy UTM parameters. This tool helps you generate consistent, reliable links that protect your tracking, avoid duplicates, and keep your reports clean.
About This Tool
❓ What is a UTM?
UTM (Urchin Tracking Module) tags are added to your URLs to track the performance of campaigns across traffic sources. GA4 uses these to populate Source, Medium, and Campaign dimensions.
❓ Why do clean UTMs matter?
Inconsistent UTMs lead to broken attribution, duplicated campaigns, and messy GA4 reports. This generator ensures standardisation—so your data stays useful and your decisions stay sharp.
❓ Can I add custom parameters?
Yes! You can use your own parameters (like utm_team=sales) to track internal sources, experiments, or partner details.
❓ How do I use this tool?
1. Enter your base URL and core UTM values.
2. Optionally add terms, content, or custom parameters.
3. Click "Generate Link" and paste it into your campaigns.
4. Use consistently across channels to improve tracking accuracy.
