Expert GA4, BigQuery & CRO support for serious e-commerce growth.
(No more broken tracking or missing insights.)
(No more endless spreadsheets you ignore.)
(No jargon. No guesswork.)
(Not opinions — actual shopper behaviour.)
As a Google-certified analytics specialist, I partner with e-commerce businesses, agencies and ambitious brands to get their data house in order—GA4, BigQuery and Tag Manager included. I translate complex metrics into actionable strategies and design A/B tests that move the needle. The result? Measurable uplifts in conversion, revenue and user engagement.
Measurement – We audit GA4, Tag Manager & BigQuery to ensure accurate tracking.
Hypothesis – We dive into your data to uncover high-impact opportunities and craft testable hypotheses aimed at lifting key conversion and revenue metrics.
Experiment – We design and run rigorous A/B and multivariate tests—complete with tracking, segmentation and statistical analysis—to validate what truly moves the needle.
Scale – Once winners emerge, we roll out validated changes site-wide and build a prioritised roadmap for continuous optimisation and long-term growth.
We've assisted numerous top-tier companies in enhancing their analytics, tracking, and conversion strategies.
OUR SERVICES
With Google Analytics 4, we handle every step: data-layer planning, custom event schema, e-commerce tracking, cross-domain setups, user-ID stitching and QA testing—so you start collecting accurate, future-proof data on day one and never miss a conversion signal.
Beyond simple clicks and pageviews, we architect robust Google Tag Manager solutions: custom data layers tailored to your business logic; server-side tagging for performance and privacy; dynamic event triggers; user-property enrichment—and full documentation to keep your marketing and dev teams in sync.
Leverage BigQuery to its fullest: we’ll design ETL pipelines that pull in GA4 exports, CRM data and ad metrics; build optimised, partitioned tables; write reusable SQL models; and hand you self-serve query templates. The result? Lightning-fast access to granular insights across millions of rows.
Ditch static spreadsheets—our interactive dashboards (Looker Studio, Data Studio, Power BI) automatically refresh your key KPIs, blend data sources (ads, email, on-site events) and layer in drill-down filters. You’ll get one pane of glass for acquisition, behavior and revenue metrics, complete with anomaly alerts and scheduled reports.
We run end-to-end CRO programs: UX audits and session-replay analyses identify friction; we craft bold, data-driven hypotheses; set up rigorous A/B and multivariate tests in Optimizely, VWO or Google Optimize; and apply strict statistical methods. When winners emerge, we implement site-wide rollouts and build a prioritizsed testing roadmap for sustained uplift.
"Chris is one of the brightest and most capable people I’ve worked with. He’s a genius at all aspects of analytics, from GA4 and GTM to Adobe and Big Query. Chris is a great guy to work with and I strongly recommend him"
Rob Frische
Director, Resin Marketing UK
"Chris was able to translate very complex technical insights and results into easily understandable words. At WorldRemit he worked tirelessly until the required outcomes were achieved. I can strongly recommend Chris for any work in digital analytics and conversion rate optimisation."
Athanasios Dimisioris
Senior Business Performance Manager, World Remit
“The transformation of our digital strategy with Chris's guidance was outstanding. His expertise in web is unparalleled.”
Calum McCluckie
Founder, Ignite
