Is Anyone Listening? Using Sentiment Analysis to Understand Customer Language
In a world where reviews, tweets, support tickets and social posts are endless, most companies are sitting on a goldmine of customer insight - but rarely mining it. Whether you're in ecommerce, SaaS, or service delivery, your customers are already telling you how they feel. The question is: are you analysing what they’re saying, or just watching your Trustpilot score tick up and down?
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