How to Track Revenue in GA4 (Without Breaking Your Data)
Revenue tracking in GA4 isnβt as βplug and playβ as it sounds. Yes, GA4 has a built-in monetisation report. Yes, it shows you revenue, quantity, and items sold. But hereβs the kicker: most setups are inaccurate, and most marketers donβt know it until itβs already impacted decisions. Whether you're running ads, analysing ROAS, or trying to build remarketing audiences-your revenue data needs to be trustworthy. Letβs fix the most common problems.
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