How to Track Revenue in GA4 (Without Breaking Your Data)
Revenue tracking in GA4 isn’t as “plug and play” as it sounds. Yes, GA4 has a built-in monetisation report. Yes, it shows you revenue, quantity, and items sold. But here’s the kicker: most setups are inaccurate, and most marketers don’t know it until it’s already impacted decisions. Whether you're running ads, analysing ROAS, or trying to build remarketing audiences—your revenue data needs to be trustworthy. Let’s fix the most common problems.
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